1. You must have a website. Why? Every Day customers are looking for your type of business in your area. Trust me I track websites I publish daily, and they are getting results. I was at my barbershop last week and the guy next to me said he used the website I built to check what time this barbershop was open. So, barbershops need websites to inform customers and save phone calls. This saves you time, money and distractions during your day by allowing customers to go to the website instead of calling you.
2. You must market your website and trust good website developers to help. I have both types of customers, those that market and those who don’t. Marketing means you tell people about the website. You might hand out your business card that includes your website. You can submit your website link on the Internet to other websites and use it in forum posts and e-mails. Trust me, Barber shop supply need to market their website. It is just a matter or two laser specific things that need to be done every once and a while to get big results. How about 300 customers a month being served and learning about you for the first time. These results happen in the smallest of towns. Let me tell you how.
3. You must sell a great product. Barbershops have a great product that is always needed. It is important to be found on the Internet, because these days many people go there for information first. You may be invisible to many customers if you do not have a website. If your town is like mine, you probably have to be looking to find a barber shop. They are getting harder to find. It is much easier to find a barber shop on the Internet. Most people are using the Internet by phone, computer, and at colleges to find what they need. They need a barber, so why not spend 17 – 50 dollars per month to get found? Can you find a reason a classic barber should not be able to make great use of a website? So, do it today. Spend less than a buck a day to get and keep your valued customers.